Sib Law's poetry, photography, and other musings

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Posts Tagged ‘Social

Why I Love Politicians and What We Can Learn from Them

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We are headlong into the silly season of presidential campaign politics. If you doubt it, it’s time to crawl out from under that rock you’ve been sleeping under. Then, once you plop down on the sofa with your laptop, smart phone, or in front of your television, you’ll figure out who the key players are. This week as we launch Puppet John Law, a series lampooning the process of running for President of the United States, it makes sense to explore why I love politicians and what we can learn from them.

 

I have worked in an integral way on numerous political campaigns; sometimes on the winning side, sometimes on the losing side. I count a number of politicians—in both political parties—good friends. Despite what you might think about their political positions, my experience indicates that (most) politicians start out wanting to make a difference and do right by their constituents. They believe they can further the cause of their electorate, that they can best represent their constituency, and that they will serve the people better than their opponent.

Money and influence sully campaigns and have since the beginnings of democracy. But even today, with all the influence and money that flows through political campaigns, one truism can be gleaned from politics and applied to web television.

“How do you win an election? One vote at a time.” One only has to think back to the George Bush/Al Gore election to remember just how true that is. Even today, we see the Republican primary contenders traveling state-to-state, fair-to-fair, house party-to-house party. Why? To meet people! Raising money is part of the equation, but the goal is to win the support of opinion leaders in communities (communities of people living together, worshipping together, or country-clubbing together, or who share a common ideology). These politicians take their message out to various communities and make the case for how they are unique, different, and better than the rest.

When you listen to top YouTubers talk about keys to their success, it’s not so different. Many of them spend inordinate amounts of time responding to comments and fans, outreaching to communities that would resonate with their show, and working to convert the passive viewer into an active fan who likes, shares and talks about their show. It’s about what makes their show unique, different, and better at connecting with an audience.

Some may argue that the key is to simply create great content. But, discoverability also comes from knowing who would likely connect with that content and helping them find it. How do you build an audience? One view at a time. That’s a great place to start.

Puppet John Law is created by J. Sibley Law with animation powered by HandTurkey Studios.

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MTV’s Austin Chang talks about Streaming and Social Media

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Austin Chang talks about MTV‘s new approach to streaming and social media. Until recently, MTV utilized its online presence to augments its broadcast brands. Now, MTV is launching TRL, in an effort to tap into the audience to help them create the programming and allow the audience to interact with the programming in some new and interesting ways.

Ready to Launch

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Screen Shot of Entry to aSiteAboutSomething.com

Tonight Press Forward Publications will launch aSiteAboutSomething.com. Promotional material of the site describe it this way: “Over two years in the making by a small coalition of the willing, talented and inspired and an even smaller budget, the site promotes the diverse novels and songs of Richard Geller.”

Coinciding with the launch of the website, Saxon Mills has produced a music video of one of Richard’s songs. “Wishing” is a song about people helping each other during hard times. It was my pleasure to work with Richard and the team of actors and filmmakers to realize a vision for a video with a powerful message. Releasing this video during what we hope is the bottom of the recession; we are curious to see if the piece touches a note with people, if people hear a call to action. The text “help where you can” flashes on screen at the end of the video.

Whether “Wishing” becomes a large commercial success, or remains an inspiration to a few, we wish Richard Geller and his team much success with their innovative approach to online, viral, and social marketing of Richard’s books and songs.

 

Written by @SibLaw_Official

May 27, 2009 at 10:57 am

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