Sib Law's Blog

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Archive for January 2010

Interactive Video As Easy as Tagging Facebook Photos!

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Rocket’s Tail caught up with Roger Wu at the NY Video Meet-up this week. His company, Klickable.tv, has a unique take on making videos interactive. Inspired by pop-up music videos of the 1980’s, Roger liked the idea of tagging a video and allowing people to engage with the content directly by then having pop-ups upon scroll-over or opportunities to click for more information or to even make a purchase. He described Klickable.tv as a wrapper that can take your already-published video (on say YouTube, or Vimeo) and allow you to create interactive opportunities as easily as tagging a photo in Facebook. The end-user experience is that of being able to click on a portion of a video to get information, links, and other fun interactions.

Here is the video interview with Roger:

Additionally, you can see Klickable.tv verion of the video by clicking here: http://rocketstail.tumblr.com/

I asked Roger a few additional questions just prior to this post:

1. Are their any limitations to the length or source of footage that can be used with Klickable?

Nope – we’ve had people stream 90 minutes through – just remember your audience, i’d rather watch 90 1 minute clips than 1 90 minute clip

2. When I wash a video through Klickable, and somebody watches that, does it count as a video view on the source video portal (say YouTube or something else)?

It does if you are using the video portal’s video player, which our free version does for YouTube and Vimeo.

3. Are their ways for video creators to make money with Klickable?

Yes, affiliate links, advertising, analytics, engagement, etc etc!!

4. Does Klickable do any matching up of content with advertisers?

We do. If you check out the “free” version we utilize LocalPages to serve up contextually relevant Pay per click advertising…

New Media is “Like Film on Speed!”

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Rocket’s Tail spends a lot time talking with the people who make online video possible from the business standpoint. But, there are some fantastic creators out there who are putting their ingenuity and artistic predilections to entertaining the rest of us. They play a critical part of the development of this industry. What do they expect when they get involved in online video projects? How do the projects stack up to their expectations? This past week we caught up with some of the people who have created O-Cast (Anne Richmond, Leah Johnston, Kate Kuen, and Turner Smith). They and others have put a lot of time and creative energy into the NYC online video hit O-Cast. Here is what they had to say:

Syndicate your shows with Blip.tv (Interview with Dina Kaplan)

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Dina Kaplan has a number of shows that she really enjoys and they are all on a network that she co-founded with Mike Hudack, Justin Day, Charles Hope, and Jared Klett. They are on the ground floor of a critical evolution in syndicated content; online video. Boasting some fifty thousand shows currently and constantly adding more, Blip.tv recently added syndication to a wide variety of aggregation portals like: iTunes, YouTube, Roku, Tivo, and many more. Where Hulu aims to purvey the highest quality content from the top-tier studios and networks and YouTube is targeted at “every-user”, Blip.tv aims to develop the middle tier of webseries productions and syndicated them (with advertising) to a wide range of portals.

Rocket’s Tail recently caught up with Dina to hear her thoughts on what differentiates them in the market place, the coming evolution of 3D, and the future of online video.

[blip.tv ?posts_id=3121125&dest=-1]

SodaHead.com Wants You to Disagree!

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Jason Feffer, one of the people who helped start MySpace, is creating a different kind of community; one that thrives on opinion. A quick perusal of SodaHead.com and one will find what looks like a typical online social community. But SodaHead brings a little something more to the table: community building widgets. The hottest widget is the fully customizable polling widget and an ability to integrate polling into other social networks (twitter, facebook, bebo, etc.). ABC News uses the polling widget on its front page. Rocket’s Tail recently sat down to talk with Jason Feffer. Here is what he had to say:

The 3D Year at CES!

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Today Broadcast & Cable summarized this year’s CES as the 3D Year at the largest consumer electronic show. What they deem as most interesting is not the technology, which is-of course-very interesting, but the business deals that were put together to launch this new and exciting development.

Listen to the Senior Editor of Tech Talk discuss it here:

http://www.broadcastingcable.com/podcast/TechTalk/3198-TechTalk_3D_CES.php?mode=player

Written by @SibLaw_Official

January 8, 2010 at 2:28 pm

Posted in Uncategorized

New York Times tackles 3D

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Thank you James Cameron for helping the world see that, yes, 3D is pretty darn cool; even with cheap versions of the goggles. I may be ready for my cool Ray-Ban styled 3D glasses; but the rest of the world is just now getting a handle on this fact, “What?! I can watch football live in 3D?!!!!” And happily as CES, the worlds largest consumer electronics show, gets fully underway this week in Las Vegas; we will be treated to a bevy of articles about the coming 3D revolution (at least that’s what broadcasters are hoping!).

This morning the New York Times jumped with both feet with this article: Television Begins a Push Into the 3rd Dimension.

If you found it here, pass it on and send people back! Thanks.

Written by @SibLaw_Official

January 6, 2010 at 9:59 am

New Tallest Imagination in the World (from the top)!

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Yesterday the world heard news of the new tallest building in the world. What I did not see on top in this footage was a webcam. That maybe coming soon… wouldn’t that be interesting. Either way, kudos to the builders for their really large imaginations:

Enjoy the footage here:

Special thanks to Richard Geller for sharing the link.

Written by @SibLaw_Official

January 5, 2010 at 11:19 am