Archive for the ‘interactive’ Category
Yesterday Bryan Singer (The Usual Suspects, X-Men) released the first two of forty-eight episodes of his dystopian near-future thriller, “H+”. Basic premise is that people now get chips implanted in their bodies. These chips basically replace their mobile devices. In one scene in a parking garage, a driver almost runs into someone. Wife suspects, then states, that he must be still watching the game. He explains that it’s in overtime and that he had “the opacity down to five percent.” Then, people start falling over dead and meyhem ensues.
The headline in The Wrap has Singer claiming, “We will change the way people view online content.” Unless he’s planning on selling the products of H+ himself, the claim is a bit…much. From Caprica’s Hollo Bands to Jesse Cowell’s Status Kill, the notion of accessing another world or transferring one’s device features to something that connects directly to the body/mind experience is nothing new. Don’t get me wrong; Singer is, as always, masterful at telling a story, creating an environment, and delivering very high quality production values.
FIRST EPISODE OF “H+”
I think his quote might have been better stated: we will tap into the way that people view online content, because they certainly do. It has long been understood in the online video industry that every episode is an entry point into a series. In The Wrap article, Singer explains, “You can reorganize the episodes, collect them and interact with the show.” This postmodern, non-linear approach to storytelling may not be completely original, but it’s darn smart. And we can be certain, given his pedigree, that Singer will be the master of it. Prepare to use your YouTube Channel’s playlist function to create your own collections, orders, etc. Going with the notion that a rising tide lifts all boats, here’s to hoping he’s very successful in this endeavor.
A final note on something I usually find valuable: how did they preview and promote the show? Assuming there’s a good PR engine operating in the background (note the article in The Wrap, above and numerous articles on release day), from a purely preview and release standpoint here’s what a quick search on YouTube uncovered:
- Trailer on Machinima a year before launch
- Sneek Peek a month before launch
- Official trailer a month before launch
- H+ Test Subject Introductory Video 4 weeks before launch
- Teaser 2 weeks before launch
- 1 min preview 4 days before launch
- Episode 1 and Episode 2 on launch day
- Welcome to the Series with call to action by Singer on launch day
Videos and Views a Day After Launch
Said another way, that’s essentially nine videos to launch a 48-episode online video series. All that and countless articles in publications ranging from USA Today to Wired Magazine and the view count on the first two episodes the day after launch is at just over 50,000 views. One could begin to fret for Singer at this low view count for what was surely an expensive production by online video standards. However, there are still 46 more episodes coming, who knows how many additional supporting videos, and who knows how many re-orderings of the episodes on how many different viewing platforms? Time will tell if this plotline about something going viral will turn into the series going viral. But, I think we’re only beginning to see what will be a long build for H+ and Singer’s forray into online video.
Copyright © 2012, by J. Sibley Law
Written by @SibLaw_Official
August 9, 2012 at 11:21 am
Tagged with Bryan Singer, device, entertainment, fiction, film, H+, implants, Innovators, interactive, J. Sibley Law, Machinima, Marketing, Media, nonlinear, nonlinear storytelling, online, Postmodern, production, Social Media, Streaming, Streaming Media, SyFy, The Wrap, video, Viral, Viral Video, web series, Webseries, YouTube
We are headlong into the silly season of presidential campaign politics. If you doubt it, it’s time to crawl out from under that rock you’ve been sleeping under. Then, once you plop down on the sofa with your laptop, smart phone, or in front of your television, you’ll figure out who the key players are. This week as we launch Puppet John Law, a series lampooning the process of running for President of the United States, it makes sense to explore why I love politicians and what we can learn from them.
I have worked in an integral way on numerous political campaigns; sometimes on the winning side, sometimes on the losing side. I count a number of politicians—in both political parties—good friends. Despite what you might think about their political positions, my experience indicates that (most) politicians start out wanting to make a difference and do right by their constituents. They believe they can further the cause of their electorate, that they can best represent their constituency, and that they will serve the people better than their opponent.
Money and influence sully campaigns and have since the beginnings of democracy. But even today, with all the influence and money that flows through political campaigns, one truism can be gleaned from politics and applied to web television.
“How do you win an election? One vote at a time.” One only has to think back to the George Bush/Al Gore election to remember just how true that is. Even today, we see the Republican primary contenders traveling state-to-state, fair-to-fair, house party-to-house party. Why? To meet people! Raising money is part of the equation, but the goal is to win the support of opinion leaders in communities (communities of people living together, worshipping together, or country-clubbing together, or who share a common ideology). These politicians take their message out to various communities and make the case for how they are unique, different, and better than the rest.
When you listen to top YouTubers talk about keys to their success, it’s not so different. Many of them spend inordinate amounts of time responding to comments and fans, outreaching to communities that would resonate with their show, and working to convert the passive viewer into an active fan who likes, shares and talks about their show. It’s about what makes their show unique, different, and better at connecting with an audience.
Some may argue that the key is to simply create great content. But, discoverability also comes from knowing who would likely connect with that content and helping them find it. How do you build an audience? One view at a time. That’s a great place to start.
Puppet John Law is created by J. Sibley Law with animation powered by HandTurkey Studios.
Follow the facebook fanpage here!
Written by @SibLaw_Official
February 17, 2012 at 11:42 am
Tagged with Audience, building an audience, Campaigns, Democrats, Discoverability, entertainment, Innovators, interactive, J. Sibley Law, Media, online, Online video, Political, Politics and online video, President, Presidential, production, Puppet John Law, Republicans, Rocket's Tail, Social, Social Media, Streaming, Streaming Media, Success on YouTube, Television, video, Viral, Viral Video, web series, Webseries, YouTube
Branching out to other publications, please see my latest guest column in Tubefilter:
Elements of a Hit Web Series (And the One You’re Probably Missing)
There’s a secret to building a hit web series; to writing the perfect story or cultural commentary that people can’t help but share. It’s elusive and the people who accidentally stumble upon it grow fewer with each…
Continued at Tubefilter:
Written by @SibLaw_Official
February 3, 2012 at 8:41 am
Tagged with entertainment, fiction, Goodnight Burbank, Hayden Black, IAWTV, J. Sibley Law, Marketing, Media, online, production, Rocket's Tail, Social Media, Streaming, Streaming Media, Tim Street, video, Viral, Viral Video, web series, Webseries, YouTube
The following was released today by the IAWTV:
Recognizing content creators driving today’s Web television industry, the International Academy of Web Television (IAWTV) announced a call for submissions for the inaugural IAWTV Awards to be presented on Thursday, January 12, 2012, in Las Vegas during 2012 International CES.
Submissions for the first-ever IAWTV Awards begin Tuesday, October 4, 2011 and must be received by 11:59 p.m. PST on October 31, 2011. For more information, visit http://www.iawtv.org/awards.
For its premier event, the IAWTV Awards consists of 33 categories honoring Web series and talent, both in front of the camera and behind-the-scenes. Submissions for the IAWTV Awards are open to qualifying individual producers, production teams and companies, major studios and networks, independent talent, YouTube stars and mainstream talent. A full list of categories for the first IAWTV Awards can be found at http://iawtv.org/awards/categories.
“The original online video industry is booming and the IAWTV is thrilled to produce the first awards for content creators by content creators, honoring the talented community behind the screens,” says Paul Kontonis, Chairman of the Board of Directors for IAWTV, and Vice President/Group Director of Brand Content at Digitas. “As we open up submissions for our inaugural awards, we welcome entries from content creators who are changing the way we watch and from independent talent to distribution platforms and major studios.”
Qualifications for IAWTV Awards eligibility include:
• Only episodes of a Web series as defined by the IAWTV that were released during the period of January 1, 2010 through October 31, 2011 are permitted to be entered for consideration in the inaugural IAWTV Awards and only so long as at least two (2) or more episodes of the Web series were released within the eligibility period.
• The IAWTV defines a Web series as a series of two (2) or more episodes held together by the same title, trade name or mark, or identifying personality common to all the episodes that initially aired and were distributed anywhere in the world via the Internet using website technology (e.g., .com, .net, .biz, etc.). Exclusions from this are works such as previews, trailers, sizzle reels, commercials, any sequences from feature-length films for theatrical distribution or home video release, aired and unaired episodes of established TV series delivered on free network broadcast television, pay television and all forms of cable television, and any unsold traditional TV series pilots.
• Both members and non-members of the IAWTV are welcome to submit their shows for consideration.
• All submissions and entry fees must be received by 11:59pm PST on October 31, 2011. All submissions must be received via the IAWTV’s online entry system at http://submissions.iawtv.org from the owner or authorized representative of the Web series.
Active members of the IAWTV will vote on IAWTV Awards and nominees will be announced in December 2011 following preliminary voting. To become a member visit http://iawtv.org/join-us.
About the IAWTV Awards
The International Academy of Web Television (IAWTV) Awards is an official Web television industry awards and experience established for content creators, by content creators. The awards serve as a platform for members of the IAWTV to honor the best of their profession, foster collaboration with peers and industry luminaries and to support the IAWTV. Proceeds raised from the show are used by the IAWTV for the betterment of the community by providing more member resources as well as professional development and education for professionals working in Web television.
About The International Academy of Web Television
The International Academy of Web Television (IAWTV) is a nonprofit organization comprised of leaders in the field of Web television, Web video and the digital entertainment industries. Founded in 2009, the IAWTV is helping to shape the rapidly evolving Web television industry while providing a venue for the acknowledgement of artistic and technological achievement in original entertainment distributed on the open Internet. IAWTV members include actors, agents, composers, content developers, directors, editors, producers, technology innovators, writers, and other industry professionals all of whom joined the organization based on their passion and dedication to advance the craft of Web television. For more information, please visit www.iawtv.org or follow us on twitter @iawtv.
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $186 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org and www.Innovation-Movement.com.
Written by @SibLaw_Official
October 4, 2011 at 3:28 pm
Tagged with Blip.tv, collaboration, entertainment, film, IAWTV, Media, online, production, Social Media, Streaming, Streaming Media, Television, video, Viral, Viral Video, web series, Webseries, YouTube
Disclosure: J. Sibley Law is a member of the IAWTV and its Awards Committee.
Today the International Academy of Web Television (IAWTV) announced that it was breaking off negotiations with Tubefilter regarding acquisition of the Streamy Awards. The announcement expressed a natural conflict of structure between for profit and not-for-profit entities. Ultimately, the IAWTV will produce its own show and by all accounts the relationship between the two organizations is very friendly.
That said, many people were surprised by the announcement. Both Zadi Diaz and Felicia Day shared very heartfelt thoughts about the announcement shortly after it was made and expressed a very positive tone for the future.
Amber J. Lawson, Chair of the Awards Committee, who has been very involved in the dialog with Tubefilter, agreed to be interviewed about the decision via Skype Chat earlier today.
Here is that interview:
Written by @SibLaw_Official
November 9, 2010 at 8:45 pm
Melissa Gonzalez doesn’t let the dust settle under her feet. She is co-founder of RS Pop-Up Shop, which blends online video, with fashion, branding, and a hot store front location in mid-town Manhattan on Lexington Ave. The former host of Latin Beat on BET also runs beautyfashionfitness.com. To call her a go-getter with vision would be an understatement. She’s been a Wall Street Executive, a television host, a style maven, and a successful blended-industry entrepreneur. This woman knows a few things. However, recently, she and a friend started a comedy show “just for fun” called: The Glory Box Girls. Though the chit-chat might edge toward racy (they’re on YouTube, afterall), something unexpected happened. One of their videos crossed beyond a thousand views, began receiving a lot of comments, and then YouTube invited them to include that video in their Partner Program. Melissa agreed to go on camera can talk a bit about their entry into the Partner Program, some of the choices the program is influencing, and she agreed to come back and talk with us in about six months to discuss how it’s going.
Here is what Melissa has to say:
Written by @SibLaw_Official
November 5, 2010 at 2:10 pm
Tagged with entertainment, film, Google, Innovators, J. Sibley Law, Lexington Ave., Manhattan, Marketing, Media, Melissa Gonzales, online, production, Rocket's Tail, RS Pop-Up Shop, Saxon Mills, Social Media, Streaming, Streaming Media, The Glory Box Girls, video, Viral, Viral Video, web series, Webseries, YouTube
Webseries creators have long had questions about unions. As a group, many of us write, direct, produce, some of us star in our works, run camera, and do all the editing. So the question many creators have is regarding whether to join a union (SAG, AFTRA, Writer’s Guild of America East/West, Producer’s Guild, etc.). In trying to answer this question for myself, I tracked down Ursula Lawrence (email@example.com) of Writer’s Guild East and asked her a few questions on camera at their headquarters in downtown Manhattan.
Written by @SibLaw_Official
October 18, 2010 at 8:11 pm
Tagged with collaboration, East, entertainment, film, IAWTV, J. Sibley Law, Media, online, pre-production, production, Social Media, Streaming, Streaming Media, Television, Union, Ursula Lawrence, web series, Webseries, WGA, Writers Guild