Posts Tagged ‘Marketing’
Genius Rocket: A New Way to Approach Creative?
I spent some time reading about Genius Rocket before interviewing Mark Walsh. The concept is great: small Indy company puts out it’s own version of an RFP (what Genius Rocket calls a “Request for Brilliance”), and small Indy companies respond with possible creative IP… Couched somewhere between an eBay-for-creative and contests for Marketing… I thought, “this has potential!” I’ve been a creative type and I’ve worked in the corporate world of always looking to save money. I brought both of these perspectives into the interview.
This is all said in an effort to promote transparency…
As you’ll note, Rocket’s Tail doesn’t even have a logo. From a content perspective: who cares? From a branding perspective: don’t we all? My hope is that over the next few months we’ll have the budget to engage Genius Rocket in a project and report back to you about the experience of everyone engaged in the process.
Until then, please check out the interview with Mark Walsh, who I found incredibly engaging and very friendly.
Written by @SibLaw_Official
November 20, 2009 at 1:04 am
Posted in Marketing
Tagged with Agency, Agency Replacement, brand, Creative, entertainment, identity, Innovators, J. Sibley Law, Logo, Marketing, online, Saxon Mills, Streaming, Viral
MTV’s Austin Chang talks about Streaming and Social Media
Austin Chang talks about MTV‘s new approach to streaming and social media. Until recently, MTV utilized its online presence to augments its broadcast brands. Now, MTV is launching TRL, in an effort to tap into the audience to help them create the programming and allow the audience to interact with the programming in some new and interesting ways.
Written by @SibLaw_Official
July 9, 2009 at 10:26 am
Posted in entertainment, Marketing, Social Media, Streaming Media
Tagged with Celebrities, entertainment, Innovators, interactive, Marketing, Media, online, Social, Social Media, Streaming Media, Viral, Viral Video
Ready to Launch
Tonight Press Forward Publications will launch aSiteAboutSomething.com. Promotional material of the site describe it this way: “Over two years in the making by a small coalition of the willing, talented and inspired and an even smaller budget, the site promotes the diverse novels and songs of Richard Geller.”
Coinciding with the launch of the website, Saxon Mills has produced a music video of one of Richard’s songs. “Wishing” is a song about people helping each other during hard times. It was my pleasure to work with Richard and the team of actors and filmmakers to realize a vision for a video with a powerful message. Releasing this video during what we hope is the bottom of the recession; we are curious to see if the piece touches a note with people, if people hear a call to action. The text “help where you can” flashes on screen at the end of the video.
Whether “Wishing” becomes a large commercial success, or remains an inspiration to a few, we wish Richard Geller and his team much success with their innovative approach to online, viral, and social marketing of Richard’s books and songs.
Written by @SibLaw_Official
May 27, 2009 at 10:57 am
Posted in Marketing
Tagged with environment, fiction, folk, guitar, interactive, Marketing, Media, music, novels, Richard Geller, Second Life, Social, Viral