Genius Rocket: A New Way to Approach Creative?
I spent some time reading about Genius Rocket before interviewing Mark Walsh. The concept is great: small Indy company puts out it’s own version of an RFP (what Genius Rocket calls a “Request for Brilliance”), and small Indy companies respond with possible creative IP… Couched somewhere between an eBay-for-creative and contests for Marketing… I thought, “this has potential!” I’ve been a creative type and I’ve worked in the corporate world of always looking to save money. I brought both of these perspectives into the interview.
This is all said in an effort to promote transparency…
As you’ll note, Rocket’s Tail doesn’t even have a logo. From a content perspective: who cares? From a branding perspective: don’t we all? My hope is that over the next few months we’ll have the budget to engage Genius Rocket in a project and report back to you about the experience of everyone engaged in the process.
Until then, please check out the interview with Mark Walsh, who I found incredibly engaging and very friendly.