Sib Law's poetry, photography, and other musings

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Posts Tagged ‘Social Media

Interactive Video As Easy as Tagging Facebook Photos!

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Rocket’s Tail caught up with Roger Wu at the NY Video Meet-up this week. His company, Klickable.tv, has a unique take on making videos interactive. Inspired by pop-up music videos of the 1980’s, Roger liked the idea of tagging a video and allowing people to engage with the content directly by then having pop-ups upon scroll-over or opportunities to click for more information or to even make a purchase. He described Klickable.tv as a wrapper that can take your already-published video (on say YouTube, or Vimeo) and allow you to create interactive opportunities as easily as tagging a photo in Facebook. The end-user experience is that of being able to click on a portion of a video to get information, links, and other fun interactions.

Here is the video interview with Roger:

Additionally, you can see Klickable.tv verion of the video by clicking here: http://rocketstail.tumblr.com/

I asked Roger a few additional questions just prior to this post:

1. Are their any limitations to the length or source of footage that can be used with Klickable?

Nope – we’ve had people stream 90 minutes through – just remember your audience, i’d rather watch 90 1 minute clips than 1 90 minute clip

2. When I wash a video through Klickable, and somebody watches that, does it count as a video view on the source video portal (say YouTube or something else)?

It does if you are using the video portal’s video player, which our free version does for YouTube and Vimeo.

3. Are their ways for video creators to make money with Klickable?

Yes, affiliate links, advertising, analytics, engagement, etc etc!!

4. Does Klickable do any matching up of content with advertisers?

We do. If you check out the “free” version we utilize LocalPages to serve up contextually relevant Pay per click advertising…

Syndicate your shows with Blip.tv (Interview with Dina Kaplan)

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Dina Kaplan has a number of shows that she really enjoys and they are all on a network that she co-founded with Mike Hudack, Justin Day, Charles Hope, and Jared Klett. They are on the ground floor of a critical evolution in syndicated content; online video. Boasting some fifty thousand shows currently and constantly adding more, Blip.tv recently added syndication to a wide variety of aggregation portals like: iTunes, YouTube, Roku, Tivo, and many more. Where Hulu aims to purvey the highest quality content from the top-tier studios and networks and YouTube is targeted at “every-user”, Blip.tv aims to develop the middle tier of webseries productions and syndicated them (with advertising) to a wide range of portals.

Rocket’s Tail recently caught up with Dina to hear her thoughts on what differentiates them in the market place, the coming evolution of 3D, and the future of online video.

SodaHead.com Wants You to Disagree!

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Jason Feffer, one of the people who helped start MySpace, is creating a different kind of community; one that thrives on opinion. A quick perusal of SodaHead.com and one will find what looks like a typical online social community. But SodaHead brings a little something more to the table: community building widgets. The hottest widget is the fully customizable polling widget and an ability to integrate polling into other social networks (twitter, facebook, bebo, etc.). ABC News uses the polling widget on its front page. Rocket’s Tail recently sat down to talk with Jason Feffer. Here is what he had to say:

Best Online Video Startup 2009 (NY Video)

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Holiday recipe for 2009

  • Yaron Samid and NY Video
  • A hearty startup competition
  • A month of preliminary online voting
  • Approximately 200 Online Video Professionals in one room
  • Live online demos
  • Mobile SMS voting

Take the ingredients and shake ‘em up. Throw in the coldest night of the year. Place them comfortably in the Columbia University Business School. Let the ingredients fight it out for 90 minutes. When you’re all finished, you’ll have a rockin’ good time.

Shout Outs!

Shout outs of the night go to Israel Drori, Founder of Zixi who, after his demo froze, came back strong with a live performance of “Stairway to Heaven” by his neighbor’s son some 250 miles away. And to Mike Sommers of KickApps who, when questioned, gave some good ole fashioned smack-talk; claiming Brightcove’s customers would one-day come walking through their door.

How The Contest Went Down

Yaron Samid welcomed professionals and newcomers and introduced the top six competitors: Kaltura, 5min, Adotube, KickApps, Popscreen, and Zixi. Each company presented an online demo. And then attendees voted from their seats via SMS. Despite a couple of minor technical glitches, all six companies demoed their products and responded to two questions. The audience spoke—and 5min came out on top. Congrats to 5min, and to all the finalists, for their excellent work, products, and presentations.

Rocket’s Tail condensed the night into 10 minutes of video. Meet the contenders here:

Bunchball’s Peter Daboll Wants You to Have Fun.

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Peter Daboll wants you to have a little fun, or at least stay engaged when you visit your favorite brands online. He is the CEO of Bunchball, an organization that creates interactive experiences for the likes of NBC, USA, and SyFy. Including aspects of gaming and social networks as well as linking to user’s social networks, such as Facebook and Twitter; their closed environment allows them to not only create the experience, but also to track how engaged the end-user is with the brand. They power the the interactivity behind NBC’s The Office (dundermifflininfinity.com) and USA’s Character Arcade.

I had the good fortune of sitting down with Peter Daboll this Fall in Santa Monica at Digital Hollywood to talk a little bit about Bunchball. Here is that conversation:

MTV’s Austin Chang talks about Streaming and Social Media

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Austin Chang talks about MTV‘s new approach to streaming and social media. Until recently, MTV utilized its online presence to augments its broadcast brands. Now, MTV is launching TRL, in an effort to tap into the audience to help them create the programming and allow the audience to interact with the programming in some new and interesting ways.

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