Rocket's Tail

Everything Visible from the Ground as an Industry Lifts Off

SodaHead.com Wants You to Disagree!

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Jason Feffer, one of the people who helped start MySpace, is creating a different kind of community; one that thrives on opinion. A quick perusal of SodaHead.com and one will find what looks like a typical online social community. But SodaHead brings a little something more to the table: community building widgets. The hottest widget is the fully customizable polling widget and an ability to integrate polling into other social networks (twitter, facebook, bebo, etc.). ABC News uses the polling widget on its front page. Rocket’s Tail recently sat down to talk with Jason Feffer. Here is what he had to say:

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